The GMI Group’s New Media Division, Greenhouse New Social Media, plays an important role in distribution and marketing opportunities.

A key target market for the GMI Group is the web2.0 literate 14 – 25 year olds, where the majority of our content is targeted. Not only does this demographic want to experience their media through the new technology, such as internet-based and wireless devices, they want to feel empowered to recommend and comment on content and be ‘a part’ of the product.
GMI markets content via established social network sites, such as Facebook, Twitter, Insta and MySpace, allowing us to promote as early as possible, creating interest with our target audiences who, in addition to the traditional distribution methods of cinema, television, radio, etc, want to engage and interact with the internet/mobile sites used by the companies in the GMI Group. By combining the use of GMI ‘experts’ in Film, TV and Music who provide the ‘authority’ behind the content, and ‘disruptive’ technologies, GMI’s social framework allows us to creative a captive audience for in-direct selling.

The GMI Group’s aim is to move from in-direct B2B to direct B2C and develop an on-demand platform for self distribution utilizing its existing core social media framework as a source for customers on our own terms, which could further be used as a white label platform for other content providers.

It is also our intention to produce cross-platform content that uses traditional and non-traditional media, allowing audiences to interact with storylines, programs and events.

Investment offerings in Greenhouse New Social Media:

Visit Us On TwitterVisit Us On FacebookVisit Us On Google PlusVisit Us On PinterestVisit Us On YoutubeVisit Us On LinkedinCheck Our FeedVisit Us On Instagram